Essential Practices to Prevent Emails from Going to Spam

No one wants to see their hard work go to waste, especially the time and effort that goes into crafting well-written emails with effective subject lines.

As a business owner, you know better than anyone how competitive it is out there in the digital market – so when you write a catchy email subject line only for your message to get lost in an ever-growing sea of spam, it can be downright discouraging!

But don’t worry; there are some essential practices that you can use to prevent emails from going straight into people’s spam folders.

We’ll cover some of these key strategies right here so you can optimize your marketing campaigns and reach more relevant audiences!

Avoid using Suspicious Words and Language in your Emails

When it comes to email marketing, the words you choose can make or break your entire campaign. Using suspicious language can send red flags to your subscribers, causing them to mark your emails as spam or even unsubscribe from your list altogether.

So, it’s important to avoid any phrases or words that could be misconstrued as spammy or deceitful. This doesn’t mean you can’t be creative with your language, but be sure to keep it professional and steer clear of anything that could damage your reputation.

Remember, trust is key when it comes to email marketing, and building trust starts with the language you use.

Words that will Trigger Spam Filters

“Free” or “Get rich quick”
“Urgent” or “Act now”
“Limited time offer” or “Exclusive deal”
“Cash” or “Money-back guarantee”
“Discount” or “Save money”
“Congratulations” or “Winner”
“Risk-free” or “No obligation”
“Make money” or “Earn extra income”
“Viagra” or other pharmaceutical names
Excessive use of exclamation marks or all-caps words

Use a Reputable Email Service Provider to avoid Server Blacklisting

When it comes to email marketing, it’s crucial to use a reputable email service provider.

A reliable email platform ensures that your messages reach your target audience without being marked as spam or worse, being blacklisted by email servers.

By choosing a trusted email marketing service, you can rest assured that your targeted emails are being sent from a reliable source, increasing their chances of getting opened and read by your intended recipients. Protect your campaign’s credibility and reputation by investing in a reputable email service provider.

Top Reputable Email Service Providers

ActiveCampaign

ActiveCampaign gives you the email marketing, automation, and CRM tools you need to create incredible customer experiences.

Hubspot

With HubSpot Email create, personalize, and optimize your marketing emails without waiting on designers or IT.

Moosend

Moosend makes sending personalized mass emails easy while helping you create beautiful email newsletters.

Ensure that you have a Valid Sender Domain and DKIM/SPF Records Set up

The service providers above should have all of this included, ensuring that you have a valid sender domain and DKIM/SPF records set up is crucial.

The DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) are two authentication methods that can help authenticate the sender of an email message and protect against email forgery.

By setting up these records correctly, you can improve your email deliverability and reduce the risk of your emails getting flagged as spam. Ensuring that your sender domain and DKIM/SPF records are valid is vital in safeguarding your online reputation and protecting your customers’ data.

Check for any Broken Links or Images in the Email

Broken links and images can severely impact your ability to reach your target audience.

Keeping this in mind, it is essential to check each email thoroughly for any errors before sending it into the digital abyss. By doing so, you stay professional, confident, and informative in all of your correspondence.

Checking for broken links and images can make the difference between landing your message successfully or landing in the spam folder.

Make sure your Emails are Properly Formatted and not too Long

When it comes to sending emails, it’s important to remember a few key points to ensure that our messages are clear, concise and structured.

Firstly, make sure to keep your emails short and sweet. Nobody likes sifting through paragraphs of text, especially when you’re trying to get through a long list of signups or sending out bulk emails.

Secondly, formatting is key. Use headings and subheadings, bullet points, and white space to make your emails easy to read and digest. By following these simple but effective guidelines, you will not only impress your recipients but also achieve your email goals more efficiently.

Confirm that your Emails have an Unsubscribe Link and Provide Contact Information

An Email Marketing service provider should have this pre put in with their templates for you to use. t’s important to ensure your recipients have the option to unsubscribe from your mailing list.

Not only does it comply with anti-spam laws, but it also reflects positively on your brand’s credibility and respect for recipients’ preferences.

By including an unsubscribe link in every email, you empower recipients to manage their inboxes and increase the likelihood that they will continue to engage with your content in the future.

Additionally, providing clear and readily accessible contact information reinforces your commitment to being accountable and responsive to any concerns or inquiries. Including these simple yet impactful elements in your email communication can enhance your email marketing strategy and build strong, lasting relationships with your audience.

Emailing can be a great way to reach out to potential customers if done properly. It is important to use reliable email services, ensure all relevant records are set up, and check for any content errors before sending messages.

Paying attention to this detail and not using suspicious words or language in your content can help your emails get delivered safely without any server blacklisting issues. As a final note, it’s okay if you don’t know everything about email management — it takes time to learn and practice what works best for your situation.

Take small steps towards building a secure and successful email environment and soon you’ll have the confidence that your messages will reach their intended recipients.