How to Write Cold Emails That Get Responses
Cold emailing is harder than most forms of communication for two reasons. You have no relationship with your audience yet, and you lack non-verbal feedback, so you can’t modify your approach in real-time. As a result, most cold emails fail.
Cold emails can be an invaluable tool for business owners and entrepreneurs when it comes to reaching out to prospective clients, and a well-written cold email can make all the difference in achieving success.
Writing effective cold emails isn’t just about using trendy lines or clever sayings—it requires having a knowledge of what makes them successful so you can craft your own specific approach that works.
In this blog post, we’ll discuss best practices the do’s and dont’s as well as top tips for writing engaging cold emails that will pique the interest of potential clients and help you bring in more business.
Cold Email Meaning:
Cold emails require finding the right person that may be interested in your product/ service and then writing an email with a subject that hooks them along with a persuasive message all without them expecting it.
With cold emails requiring so much attention, it might seem like a lot of effort invested for little reward – but cold emails remain an essential tool for reaching new people you couldn’t have had access to otherwise, thus may generate great business opportunities and long term customers if done properly.
Tips for Cold Emails to Potential Clients
Research your prospect:
Before sending a cold email, take some time to research your prospect to understand their business, pain points, and needs. This will allow you to tailor your email specifically to their situation.
Keep it short and to the point:
bus professionals receive dozens of emails every day, and a lot of that is spam. Make sure your message is concise and easy to digest. Aim for no more than 3-4 short paragraphs.
Focus on the benefits:
Rather than focusing on what you offer, highlight the benefits your potential client will receive from working with you. Be specific and demonstrate how you can solve their specific problem or challenge.
Personalize the email:
Use the recipient’s name and reference their business or industry to make the email feel more personal and less like a generic mass email.
Include a clear call to action:
Your email should have a specific call to action, such as scheduling a call, booking a consultation, or downloading a resource. Make it easy for the recipient to take the next step.
Avoid These Common Mistakes With Cold Emails
Don’t Use an Email Template:
A quick google search on ‘cold email templates’ will turn up hundreds of examples you could use. But that’s part of the problem. Everyone else does that, this means your message sounds the same as everyone else and your email will never stand out from the crowd.
Don't Send the Same Message to Everyone:
Sending the same message to everyone is a common mistake in cold email outreach. It’s important to tailor your message to the recipient to make it more personal and engaging. Research your client and find their needs, pain points, and interests.
Don’t Be Overly Formal:
Avoid creating distance between yourself and the prospect by using overly formal language such as “Dear Sir/Madam” or “Sincerely” in your message. This can make your email feel impersonal and decrease the chances of receiving a response. Instead, aim to use a more conversational tone and address the recipient by name, if possible.
A study by Boomerang listed email sign-offs with the highest response rates, these include:
- Thanks in Advance
- Thanks
- Thank you
- Cheers
- Kind regards
How to Follow up a Cold Email
If your initial cold email goes unanswered, don’t lose hope. This is where follow-up emails come in handy. There are several types of follow-up emails that you can send to increase your chances of getting a response (source):
First follow-up:
Send a polite and friendly reminder email.
Second follow-up:
Start a new email thread that offers a different value proposition or benefit.
Third follow-up:
Restate your call-to-action in a clear and concise manner.
Fourth follow-up:
Start a new thread again, this time providing a helpful article or resource.
Fifth follow-up:
Send a “breakup” email, letting the recipient know that you understand if they’re not interested and that you won’t be following up further.
Conclusion
Writing a successful cold email and following up after can take time and energy, but the results are worth it. Cold emails can be an effective way to reach new customers and build relationships with them.
Take your time to personalize your emails and include a clear call to action. By following the tips outlined in this blog post, you should have a solid foundation for crafting engaging and compelling cold emails.
Use this Software to help you Write/ Manage Cold Emails
Active Campagin
The email marketing, marketing automation, and CRM tool you need to create incredible customer experiences.
Jasper Ai
Use Jasper to write Cold Emails using Ai, you can also choose a tone of voice he writes in
