Making a Strong First Impression: Landing Page's in 2023
As a business owner or entrepreneur, you know the importance of making a great first impression.
From the moment visitors arrive on your website, they should be met with a memorable and engaging introduction, this is where your landing page comes in.
Your landing page is the first page that potential customers ‘land’ on when they click on your social media ad or LinkedIn.
A well-crafted landing page can help establish your presence, create trust between you and potential customers, and ensure that people stay engaged with your site long after their initial visit.
This blog post will explore exactly why an effective landing page matters for any business from small startups to large corporations.
Landing Page for Websites
Landing pages for your website should be created to capture visitors’ attention and guide them towards taking a desired action, such as making a purchase, filling out a form, or subscribing to your newsletter.
They should be crafted with the goal of turning your visitors into paying customers.
On this page, you have the opportunity to demonstrate why your product is unique and valuable, showcase its features, and demonstrate knowledge in your industry.
Companies large and small rely on landing pages to drive new customers, target potential leads, and move people down the marketing funnel.
Ultimately, their success depends on one thing: creating an engaging page that converts visitors into customers or leads.
Landing Page Tips for 2023
Do Landing Pages Work?
1. Keep It Simple
Landing pages are designed to be focused and free of distractions. Furthermore, your landing page should be easy to understand and navigate. Avoid clutter and keep the text concise and to the point.
2. Attractive Design
Content combined with pictures has an 80% greater chance of being read (Source)
3. Clear Call to Action
Make sure your Call To Action is prominently displayed with a large button so visitors can take action quickly and easily.
4. Mobile Responsiveness
Ensure that your landing page looks good on all devices, especially mobile phones. Most users nowadays are using their phones to browse the internet.
5. Social Proof
Feature social proof such as likes, shares, or retweets to show potential customers that you have a significant following or active community engaged with your brand.
6. Relevant Content
Ensure relevant content is included on the page that answers any questions potential leads may have about your product or service.
Addressing buyer fears on landing pages can increase conversion rates by 80% (Source)
7. Forms & Lead Capture
Collect leads by adding forms to capture visitor information such as name and email address, (Pop up Forms work best)
8. Optimize For SEO
Add relevant keywords in titles, meta tags, URL structure, headings, etc., so search engines can easily find and index your page.
How to Create a Landing Page
Start by making your headline, subheading, copy, and any images or videos you plan to include. Jasper Ai is a great tool for writing copy.
Tools such as Click Funnels and Leadpages make making a landing page easy by giving you templates for landing pages and showing you which ones convert the best.
Easy to use Landing Page Software:
Click Funnels
Getting People To Your Website And Turning Them Into Happy Paying Customers Is What We Do Best
Conclusion
Landing pages for your website should be crafted with the aim of capturing visitors’ attention and guiding them towards taking a desired action, such as making a purchase, filling out a form, or subscribing to your newsletter.
Moreover, it provides the chance to make an appealing case for your product or service and showcase your brand’s unique value proposition.
In addition, large and small businesses use them to drive new customers, target potential leads, and move people down the marketing funnel.
Ultimately, their success relies on creating an engaging page that converts visitors into customers or leads.
