Essential Pages Every Website Needs in 2023
Having a website for your business helps establish your brand presence while also giving it a much more professional appearance. It is essential for online businesses to have a website in 2023. However, creating a website can be overwhelming, especially if you’re not sure which pages to include.
We’ve put together a simple guide for you to showcase the essential pages that every website needs. We’ll cover everything from the home page to the contact page, so you can be sure that your site is complete and user-friendly.
By following these tips, you’ll be on your way to creating a professional and effective website for your new online business.
Homepage:
The first page visitors will see when they go to your website.
Your homepage is designed to be customer-focused and the first point of contact between you and your visitors. Creating a professional, attractive, and well-designed homepage sets the tone for the rest of the website.
A professional homepage should have an engaging headline and subheading showing off what you have to offer while also showing a ‘pain point‘ to entice making a purchase.
Include:
-Photos and Videos
-Call-to-action buttons
Make sure they’re clear so that viewers understand exactly where to go next on your website.
About page:
This is where you tell visitors who you are, what you do, and why they should care.
One of your website’s most important pages is the “about” page. You have the chance to introduce yourself, your team and provide more information about what you do and why people should be interested.
Make sure to include a photo or video so that guests can see the people who work behind the scenes.
Having this on your website will make visitors feel safer and more connected to your brand.
Contact page:
How customers can get in touch with you or learn more about your business.
Having a contact page for your website can be incredibly helpful for building relationships with customers or clients. It allows users to contact you directly and find answers to their questions quickly.
A contact page should include all relevant contact information such as email, phone number, and social media links, along with a contact form so people can conveniently get in touch with you. Think of it like a modern-day version of a business card.
FAQs page:
Address common questions and concerns people may have about your products or services.
An FAQ page on a website is an extremely important resource for guiding potential customers through their purchase decision.
It has the ability to address common questions and concerns about your product or service, If done correctly it can make users feel like they’re being taken care of and that they can trust you as a brand.
Make sure to include key information such as pricing, returns, and contact details in your FAQ section. This is to help direct visitors to make better decisions when buying your products or services.
Services/Products page:
Showcase your offerings with detailed descriptions, reviews, and photos/videos.
When designing product pages for your website, you’ll want to make sure that customers can find what they’re looking for quickly and clearly.
It’s important to include product images, detailed product descriptions, and product reviews/ratings if possible. In addition, product promotions, discounts, shipping information, and product warranty information should also be included in order to ensure the customer has a quality buying experience.
Furthermore, product page design is equally as important as the content – it should be user-friendly, clean, and organized so that customers can view all of your products with ease.
Keep these tips in mind when designing product pages for your website to ensure the best experience possible for the customer.
Email List:
Share your latest products, services, and discounts.
Email marketing is one of the most important things you can do for your business. An email list is an easy and effective way to stay connected with existing customers and attract potential new ones.
By subscribing to an email list, you can give a personal touch to promote your latest products, services, and discounts, thereby creating a strong connection with your consumers.
Conclusion:
Knowing which pages to include on your website can make all the difference in attracting potential customers, supporting current customers, and representing your business.
Having all of the pages listed above is essential to establish a professional website. Without them, you risk creating doubt in customers’ minds and could potentially scare them away.
Remember to have some sort of Social Proof on the pages that need it, as it is essential for building trust and turning visitors into paying customers.
Build Your Website Today for as low as $2.99 a month:
Hostinger- Websites made Easy
Buy your Domain and Go live in minutes. Get your website up and running in a few clicks.
